I get the overwhelming feeling that WoW is slowly dying. I thought it was just me that was no longer finding excitement and things to look forward to in the game. But I’m hearing the same in other blogs and I am seeing a lot of my friends finding their time spent more on Rift.
Rift won’t be the WoW killer, WoW will be the WoW killer. Blizzard did WoTLK right. The Lich King represented a true evilness that must be defeated. I could see it in the artwork when I opened my collector’s edition on release date. The epic cut scene as I was questing through Dragonblight portrayed an larger-than-life experience that was to be the rest of the expansion. His appearance in multitudes of quests, dungeons, and raid instances reaffirmed the evilness that I was to defeat. There was a point, an ends to the means, a final conquest to look forward to for the entire expansion.
I never got this feeling leveling through Cataclysm. It kind of seems like some big dragon just happened to fly over Azeroth and fart tearing a rift in the world. I never saw him once leveling up. Why am I supposed to care about this guy? Deathwing’s character is super underdeveloped in the game, giving the appearance that the climax of Cataclysm’s adventure will be uneventful and the road to get there a flat mundane drudge.
What really hooks in the audience of an MMORPG? It’s the villain in the story. The badass motherfucker at the end of the road better live up to the hours I spent leveling, grinding, and improving my gear to defeat. This farting, sneezing, rift tearing dragon just makes me feel like it isn’t worth spending my time.